Apple has officially announced its upcoming special event, titled “Scary Fast,” which is set to occur on October 30th. This event deviates from Apple’s typical timing, as it’s scheduled for 5:00 PM PT, 8:00 PM ET, and 1:00 AM BST, making it a rather late affair for the tech giant.
The primary focus of this event is anticipated to be the introduction of new Mac models, which has generated significant excitement among Apple enthusiasts. One of the most eagerly awaited updates is the 24-inch iMac, which has long been due for a refresh. This particular iMac still operates on the M1 chip, falling behind other Apple products that have already transitioned to the more powerful M2 chip.
Although there have been rumors regarding the introduction of Macs powered by the advanced M3 chip, it seems unlikely that such devices will make their debut at this event. According to reports, a new MacBook Pro and MacBook Air, equipped with M3 chips, are in the advanced stages of mass production, but they are not expected to be unveiled until early 2024.
Apple’s teaser for the event also provides some clues about what to expect. The animated logo on the Apple events page has transformed into the “Face” icon, commonly associated with the macOS Finder app. This subtle hint strongly suggests that the event will prominently feature Mac-related announcements.
As the event date approaches, Apple enthusiasts are eagerly anticipating the “Scary Fast” event to see what impressive Mac updates and innovations the company has in store.