ISLAMABAD: In a strategic partnership, easypaisa, Pakistan’s leading digital financial services platform, has joined forces with Unikrew and the United States Agency for International Development (USAID) to advance women’s financial empowerment through innovative solutions. The collaboration aims to integrate women-centric products into the easypaisa app, utilizing digital technology to boost financial inclusion and independence.
As a key feature of the collaboration, easypaisa will implement an entirely digital registration and account opening process, ensuring a seamless and instant experience for women seeking to establish financial accounts within the easypaisa app.
As an incentive for encouraging women to embrace financial empowerment, easypaisa will offer a joining bonus of Rs. 100, providing an immediate incentive upon creating an account. This incentive aims to motivate women customers to initiate their financial journey conveniently.
Farhan Hassan, Head of easypaisa Wallet Business, expressed, “At easypaisa, we are committed to leveraging technology for individual empowerment and fostering financial inclusion. This collaboration with Unikrew and USAID is a significant stride towards ensuring women have access to user-friendly financial tools that cater to their unique needs. We believe that by offering a seamless, digital experience and attractive incentives, we can encourage more women to take control of their financial future.”
easypaisa is introducing an appealing high saving rate of 16%. Through the app’s “Goal-Based Savings” feature, women can outline financial objectives and set timelines for achieving these goals. easypaisa will guide and support women customers in making monthly contributions, rewarding them with a 16% profit on the amount saved upon reaching their financial milestones.
In a commitment to convenience and accessibility, easypaisa will enable women customers to upgrade their account levels from the comfort of their homes. Utilizing an in-app fingerprint verification module powered by Unikrew, this digital upgrade process can be completed with a few taps, eliminating the need for customers to visit a physical location. Furthermore, the fee for this service will be waived for women customers.
With over 40 million registered accounts, easypaisa remains dedicated to driving positive change through collaborative efforts and technology.
