KFC Malaysia have shuttered over 100 branches due to the continuous boycott by people protesting the company’s ties to Israel, which are continuously killing Palestinians in Gaza Strip.
As tensions escalated in Gaza, a wave of activism swept through the region, prompting some to actively avoid Western brands perceived to have affiliations with Israel.
Although QSR Brands (M) Holdings Bhd, the company overseeing KFC and Pizza Hut franchises in Malaysia, has not officially confirmed the number of affected outlets, reports suggest that employees are being offered transfers to other locations to mitigate the impact.
The temporary closure of KFC outlets in Malaysia underscores the intricate intersection of global politics, economic dynamics, and consumer activism. In an era where consumers wield their purchasing power as a form of protest, companies find themselves under increased scrutiny, necessitating a reevaluation of their alliances and principles.
More than 35, 535 Palestinians, mostly women and children, have been killed in Israel’s relentless bombardment since October 7, the health ministry said.
