President Dr. Arif Alvi emphasized the urgent need for comprehensive, long-term planning to foster sustainable growth in the tourism industry and attract foreign investment.
Speaking at the 3rd Sustainable Mountain Sports Tourism Conference 2023 in Islamabad, he highlighted the crucial role of improved infrastructure, effective management, and a clean environment in capturing the interest of international tourists.
President Alvi stressed the importance of providing more facilities to the tourism industry, identifying sports, particularly mountaineering, as a potential revenue source.
He underscored Pakistan’s wealth of captivating attractions, including the highest mountain peaks, picturesque coastlines, ancient civilizations, and a rich cultural heritage.
Highlighting the country’s potential, Dr. Arif Alvi urged a focus on green investments to harness sustainable tourism development for a more viable future.
Acknowledging the participation of renowned mountaineers in the event, he commended their efforts for the nation.
As a gesture of recognition, the President presented shields to the top mountaineers, acknowledging their contributions to the field.
