A social media beauty influencer in China lost around 150,000 followers after a brief filter malfunction during a live streaming session exposed her unfiltered appearance, sparking widespread online discussion.
According to foreign media reports, the influencer was interacting with fans during a live broadcast when the beauty filter suddenly switched off, revealing her natural look on camera.
The short clip — lasting only four seconds — quickly went viral within hours and was widely shared across multiple platforms. Social media users reacted with surprise as the video spread rapidly online.
Reports say that following the incident, nearly 150,000 followers unfollowed her account, highlighting the intense scrutiny influencers often face on digital platforms.
Live streaming remains hugely popular in China, where influencers regularly engage with audiences in real time and promote products or discuss various topics. The use of beauty filters has become a common part of social media culture.
The incident has once again triggered debate about the use of filters and the gap between online personas and real appearances.
